SAXX UNDERWEAR CO.
Branded packaging - Color palette + production
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In April 2018 SAXX launched a new brand direction, and needed an updated aesthetic for their packaging to match.
I worked to develop a color palette to follow the new direction, and assisted in the design and production of the art files.
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Specs:
Finish - Matte Varnish, Spot Clear Foil
Paper: 350gsm
Window - 0.3mm Clear PPT
EVERYDAY
Pantone 2728 C
SPORT
Pantone 185 C
ADVENTURE
Pantone 7709 C
LOUNGE
Pantone
Cool Grey 10C
SWIM
Pantone 1645 C
COLOR PALETTE
I drew inspiration in choosing the packaging color palette from the new photography style. Gel lighting often uses pinks, purples, and blues. I created the palette to appeal to a male audience but still pack a futuristic punch. The colors were also chosen with use of the product in mind and needed to work both as a collective and on their own, and clearly stand out from one another.
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EVERYDAY - Easy, confident and masculine royal blue.
SPORT - Determined, strong and intense red.
TRAVEL - Adventurous and refreshing muted turquiose.
LOUNGE - Calm, sleepy and relaxed grey.
SWIM - Happy and energetic orange.
